Fake advertisements are not caught, 'purple clay pots' are not taken down

Recently, CCTV exposed the black screen of Midea's purple clay pot production, which has attracted countless consumers' attention and complaints. Yesterday, reporters visited the market and found that many businesses not only removed the brands exposed by CCTV, but also required all similar products to be removed from the market, waiting for the verification report on "purple clay" to be released before relisting. (Crystal News on May 26th)

Purple clay pots have been removed from shelves, just like other "problematic products" that were exposed by the media. Behind the "mud pot" that often costs hundreds or thousands of yuan, advertising slogans such as "natural purple clay", "rich iron purple clay", and "health preserving purple clay" have become irresistible temptations. With the removal of purple clay pots, they will gradually be forgotten by people. Perhaps their position in the minds of consumers will soon be replaced by other products that claim to be "healthy and wellness". This is precisely the sadness of consumers, and also the crux of the problem of "problematic products" entering the vicious cycle of repeated inspections.

We cannot let go of the false advertising behind the purple clay pot. Faced with exaggerated, absurd, and ubiquitous false advertising, relevant regulators should reflect on why "problematic products" are always subject to surprise inspections after being exposed by the media. The best-selling Midea purple clay pot claims in its product brochure that the inner pot of the pot is made entirely of pure purple clay and is rich in trace elements that nourish iron and blood, and are beneficial to health. If regulators could conduct sampling tests on the quality of its advertisements in advance, take corresponding measures, and remind consumers in a timely manner, buyers would not be deceived and there would be a large number of complaints. Therefore, it is urgent to establish and improve the early intervention and communication mechanism between regulatory departments, and strictly control their respective checkpoints. Not only that, but we should also take the initiative with zero tolerance, supervise regularly, learn from the practices of supervising food safety, make the responsible parties and participants of false advertising pay huge costs, completely give up the mentality of luck, and no longer deceive consumers.